Privacy Policy Canvas USA®
INTRODUCTION Canvas USA® Manufacturing Inc. ("Canvas USA®," “us,” “our,” or “we”) recognizes that your personal privacy is important to you. This Privacy Policy (“Privacy Policy”) describes how we collect, process, and share your Personal Data (defined below) through the Canvas USA® website (the “Website”) and when you otherwise place orders or interact with us (collectively, our “Services”). We also describe your rights and choices with respect to your Personal Data and other important information. Please read this Privacy Policy carefully. WHO WE ARE Canvas USA® is a canvas/textile design and manufacturing firm that provides canvas products for both marine/home and commercial use. Our primary office is located at 1010 HWY 35 South Rockport Texas 78382. HOW TO CONTACT US If you have any comments or questions about this Privacy Policy or privacy practices, please contact our team at: Canvas USA® Attn: Web Team 1010 HWY 35 Rockport Texas 78382 Rockport, TX 78382 You may also email office@CanvasUSA.com or call 888-341-1234  SCOPE OF THIS POLICY This Privacy Policy applies to Personal Data collected through your online interactions with us, such as through our Website and email, or your other interactions with us if you call us for customer service, if you make a purchase at our stores, or otherwise. Note that certain third parties may be able to identify you across sites and services using the information they process, however, any such processing not done at the direction of us is outside the scope of this Privacy Policy.
CATEGORIES AND SOURCES OF PERSONAL DATA The following describes how we process data relating to identified or identifiable individuals and households (“Personal Data”), including the categories of Personal Data, its sources, and the purposes for which we process that data. The categories of Personal Data we process The categories of Personal Data we may collect and use include (these are examples may be subject to change):
Sources of Personal Data We collect Personal Data from various sources, including:
HOW WE PROCESS PERSONAL DATA When you register for a Canvas USA® account When you register for a customer account with us, we generally process Identity Data, Commercial Data, and Contact Data. A full name and email address are required to register a customer account. When you make a registered account as an interior designer, we further require proof of certification as an interior designer, such as evidence of membership in an interior design organization. When you make a registered account as a wholesaler, we further require proof, such as a resale certificate. We process this Personal Data to provide you with a quick and simple checkout experience and also to make you eligible for certain special promotions and other benefits, such as new product introductions and special events. We may also use this Identity Data, Commercial Data, Contact Data, and Device/Network Data collected in this context for our Commercial Purposes.
When you make a purchase If you make a purchase on our Website, in our stores, or otherwise, whether using your account or as a guest, we generally process Identity Data, Financial Data, Commercial Data, and Contact Data. If the purchase is on our Website, we may also collect or create Device/Network Data and Inference Data. We process this Personal Data as necessary to fulfill your order and also for our legitimate business interests, such as ensuring the security of our Website, preventing fraud, providing information about our products and services, contacting you about administrative matters, and responding to queries, complaints, or correspondence you send us. We may also use this Identity Data, Commercial Data, Contact Data, and Device/Network Data collected in this context for our Commercial Purposes.
When you access or use our Website When you use our Website, we automatically collect and process Device/Network Data. We use this data as necessary to initiate or fulfill your requests for specific features or functions through our Website, such as keeping you logged in, delivering pages, etc. In addition to Device/Network Data, we may also collect and process Contact Data, Identity Data, and Inference Data that we collect, create, and receive (including through the use of cookies and similar technologies). We typically use this data as necessary in connection with certain legitimate business interests, such as ensuring the security of our websites and other technology systems, and analyzing the use of our Website, to help us make improvements.The Website may, with your consent, process Location Data. We use this data, together with Inference Data and Device/Network Data, in order to provide contextual information to you, such as estimated shipping costs and prices in your local currency. We may also use this information in connection with our legitimate business interests, such as creating aggregate information about users’ location and patterns, which we use to help improve our Website. We may also process Identity Data, Contact Data, and User Content if you interact with or identify us on social media platforms. We may also use Identity Data, Device/Network Data, Location Data, Inference Data, and Contact Data collected in this context for Commercial Purposes.
Cookies and other tracking technologies To review our list of cookies or to make choices regarding your cookies on our site, We use cookies, web pixels, and similar technologies on our Website. These technologies can be used to collect or create Identity Data, Device/Network Data, Contact Data, or Inference Data. Third parties may be allowed to view, edit, or set their own cookies, web pixels or place web beacons on our websites. Cookies and web beacons allow us and third parties to distinguish you from other users of our websites, and some of these technologies can be used by us and/or our third party partners to identify you across platforms, devices, sites, and services. Third parties may engage in targeted advertising using this data. We and authorized third parties may use cookies and similar technologies for the following purposes:
The use of these technologies by third parties may be subject to their own privacy policies and is not covered by this Privacy Policy, except as required by law. We may also use your Identity Data, Device/Network Data, Inference Data and Contact Data collected in this context for Business Purposes and Commercial Purposes When you contact us or submit information to us We collect and process Identity Data, Contact Data, and any Audio/Visual data or User Content you provide as necessary to address your request, fulfill the business purpose for which that information was provided, or for other related purposes. Additionally where you consent, if relevant to your request (such as an inquiry regarding a purchase, becoming a wholesaler, sales representative, or member of our trade program, etc.) or if otherwise permitted by law, we may send you marketing communications as described further below, and use this information for Commercial Purposes.
When you visit us in person If you visit our stores, offices, warehouses, or manufacturing facilities we may collect and process Identity Data, Contact Data, and Audio/Visual data (typically from security cameras). We use this information in maintaining security of our premises, and we may use some of the information for other Business Purposes.
How we Process Personal Data for Business Purposes Service Provision and Contractual Obligations We process any Personal Data as is necessary to provide our services, to provide you with the products and services you purchase or request, to authenticate users and their rights to access the Website, or various data, features, or functionality, and as otherwise necessary to fulfill our contractual obligations to you, and provide you with the information, features, and services you request. Internal Processing and Service Improvement We may use any Personal Data in connection with improving our Website and email communications, for customer service purposes, to understand what parts of our Service are most relevant, how you interact with our Website, and how our Website performs. Security and Incident Detection We may process any Personal Data we collect in connection with detecting security incidents, or to protect against, and respond to malicious, deceptive, fraudulent, or illegal activity. Legal Compliance We may also process any Personal Data as necessary to comply with our legal obligations, such as where you exercise your rights under data protection law and make requests, for the establishment and defense of legal claims, or where we must comply with our legal obligations, lawful requests from government or law enforcement officials. Aggregated data We process Personal Data about our customers and users in order to identify trends (to create aggregated and anonymized data about our customers/users, buying and spending habits, use of our Services, and other similar information (“Aggregated Data”). We may pass Aggregated Data to certain third parties to give them a better understanding of our business and to improve our Website. Aggregated Data will not contain information from which you may be personally identified. Personalization We process certain Personal Data and Location Data in connection with our legitimate business interest in personalizing our Website and online communications. Aspects of the Website may be customized to you based on your interactions with our Website and other content. For example, prices of our products may be customized to be in the currency of your current location. This processing may involve the creation and use of Inference Data relating to your preferences. Other Business Purposes If we process Personal Data in connection with our Service in a way not described in this Privacy Policy, we will process such information in accordance with the notice provided at the time of collection or in a manner that is necessary and proportionate to achieve the purpose for which the Personal Data was collected, or for another purpose that is compatible with the context in which the Personal Data was collected. How we Process Personal Data for Commercial Purposes Personalization & Consumer Profiles In order to understand our customers’ preferences, and better recommend products and services to our prior customers, we may create a “Consumer Profile” by linking together and analyzing Personal Data collected in the following contexts:
We may also augment Consumer Profiles with Personal Data that we create (such as Inference Data) or that we receive from third parties. We use Consumer Profiles for our legitimate interests in market research and statistical analysis in connection with the improvement of our Services. We may also use this information for other Commercial Purposes. Marketing Communications Consistent with our legitimate business interests, we or our third-party partners may send you marketing and promotional communications if you sign up for such communications, or where allowed, if you register an account with us, make a purchase from us, become a member of our trade program, register as a wholesaler, or in connection with your communications with or submission of User Content to us. These communications may be personalized or customized based on your Consumer Profile. We may also collect Device/Network Data and Contact Data so that we can determine whether you have opened an email or interacted with our communications, and we may generate Inference Data based on these interactions. We may also process this Personal Data for targeted advertising. However, where consent to processing is required by law, we will link and process this information only with appropriate consent. Targeted Advertising We may engage in targeted advertising. This form of advertising includes various parties and services providers, including third parties, engaged in the processing of Personal Data in connection with advertising. These parties may be able to identify you across sites, devices, and over time. The parties that control the processing of Personal Data for behavioral advertising may create or leverage information derived from personalization and profiling. In some cases, these parties may also develop and assess aspects of a profile about you to determine whether you are a type of person a company wants to advertise to and determine whether and how ads you see are effective. HOW WE SHARE PERSONAL DATA
INTERNATIONAL TRANSFERS OF PERSONAL DATA If you are located outside the US, your Personal Data may be transferred to and/or processed by Canvas USA® or third parties in the US or another location, which may include locations outside of the European Economic Area (EEA) in connection with our Services. Some countries outside the EEA do not have laws that protect your privacy rights as extensively as those in the EEA. However, if we do transfer your Personal Data to other territories, we will put in place appropriate safeguards to ensure that your Personal Data are properly protected and processed only in accordance with this Privacy Policy. We may transfer Personal Data from the EEA to the US using the EU standard contractual clauses or other lawful mechanisms. HOW WE RETAIN YOUR PERSONAL DATA We retain Personal Data for so long as it, in our discretion, remains relevant to its purpose, and in any event, for so long as is required by law. YOUR Rights and CHOICES Data Rights Based on your country or state of residence, to the extent applicable law grants you the right to do so, you may have certain rights related to your Personal Data. Please see the sections below for rights available to residents of California or the EEA. Marketing Communications You can withdraw your consent to receive marketing communications by clicking on the unsubscribe link in an email. You can also withdraw your consent to receive marketing communications or any other consent you have previously provided to us by contacting us. To opt-out of the collection of information relating to email opens, configure your email so that it does not load images in our emails. Note that some non-marketing communications are not subject to general opt-out, such as communications related to your user account for this Website, transactions with Canvas USA® and product and service updates. Withdrawing Your Consent/Opt-Out Where we are processing your Personal Data based on your consent, you may change your mind and withdraw your consent at any time. The consequence of you withdrawing consent might be that we cannot perform certain services for you, such as location-based services, personalization or providing certain types of advertising, or other services conditioned on your consent or choice not to opt-out. Do-Not-Track Our Services do not respond to your browser’s do-not-track request. Cookie Management If you do not want information collected through the use of cookies, you can manage/deny cookies (and certain technologies) using your browser’s settings menu. Please note that some features of our Website may not be available if you choose to disable certain cookies (e.g., Strictly Necessary and Functional Cookies). You may also opt out of certain types of cookies used by our Website by clicking on the “Cookie Settings” link on our Website. You must opt out of third party services directly via the third party. For example, to opt-out of Google’s analytic and marketing services, visit Google Analytics Terms of Use, the Google Privacy Policy, or Google Analytics Opt-out. Advertising You may opt out or withdraw your consent to behavioral advertising. In some cases, we may be able to process third party opt-out requests directly, however in some cases, you must opt out of third party services directly via the third party. For example, to opt out of Google’s use of cookies, visit Google’s Ads Settings, here. If you wish to take steps to opt-out of tracking by certain online advertisers, you can visit the Digital Advertising Alliance’s opt-out page at http://www.aboutads.info/choices or the Network Advertising Initiative at www.networkadvertising.org/optout_nonppii.asp. You can limit or opt out of our processing for behavioral advertising by contacting us. HOW WE PROTECT YOUR PERSONAL DATA The security of your Personal Data is very important to Canvas USA®. We have in place physical, administrative and technical safeguards designed to protect your personal information from unauthorized access. In addition, Canvas USA® uses standard security protocols and mechanisms for the exchange and transmission of sensitive data such as credit card details. THIRD PARTY WEBSITES AND MOBILE APPLICATIONS We are not responsible for the privacy policies, content or security of any linked third party websites or mobile applications. We recommend that you check the privacy and security policies of each and every website and mobile application that you visit. MINORS Our Website and online communications are neither directed at nor intended for use or receipt by children under the age of 13 in the US, or under the age of 13 to 16 in the EU, depending on the local jurisdiction. We do not knowingly collect Personal Data from such individuals. If we learn that we have inadvertently done so, we will promptly delete it. Do not access or use the Services if you are not of the age of majority in your jurisdiction unless you have the consent of your parent or guardian. CHANGES TO OUR PRIVACY POLICY We reserve the right to change our Privacy Policy from time to time. Any such changes will be posted on this page so that we can keep you informed about how we process your Personal Data. We recommend that you consult this page frequently so that you are aware of our latest Privacy Policy and can update your preferences if necessary. Your continued use of our Services shall constitute your acceptance of any revised Privacy Policy. ADDITIONAL RIGHTS AND DISCLOSURES: EU/EEA Your EU/Other Privacy Rights Under the GDPR and analogous legislation, you may have the following rights, subject to your submission of an appropriately verified request:
ADDITIONAL RIGHTS AND DISCLOSURES: CALIFORNIA Your California Privacy Rights Under the California Consumer Privacy Act (“CCPA”) and other California laws, California residents may have the following rights in addition to those set forth in the Rights & Choices section above, subject to your submission of an appropriately verified request where required by applicable law (see below for verification requirements):
Submission and Verification of Requests You may submit any of the above requests by emailing office@canvasusa.com or calling 888-341-1234 . All rights requests must be verified to ensure that the individual making the request is authorized to make that request, to reduce fraud, and to ensure the security of your Personal Data. We may require that you provide the email address we have on file for you (and verify that you can access that email account) as well as an address, phone number, or other data we have on file, in order to verify your identity. If an agent is submitting the request on your behalf, we reserve the right to validate the agent’s authority to act on your behalf.
Data Processing Categories of Personal Data Disclosed for Business Purposes For purposes of the CCPA, we may disclose to Service Providers for “business purposes” the following categories of Personal Data: Identity Data, Contact Data, Location Data, Device/Network Data, Commercial Data, Inference Data, Financial Data, Audio/Visual Data, Health Data, and User Content. Categories of Personal Data sold For purposes of the CCPA, we may sell your email address. Right to Know
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